Starting an iPhone Application Business For Dummies
- ISBN13: 9780470524527
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable… More >>
Starting an iPhone Application Business For Dummies
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There is a lot of good information but most of it is basic business common sense. There is nothing really new or earth shattering. While there are a lot of good ideas I have to wonder if maybe it isn’t a bit overkill; it may make you wonder if it is worth all the effort. We are talking about $5 applications here, are we really going to be spending time and money on our corporate culture? They must have decided to get out, I mean if it is that lucrative why would they stop and spend time writing this book?
I may sound pessimistic but that too is part of the business plan, you have to ask is it really lucrative? But this is a good overview of the business side (no development here) and it may help you move forward or may make you wonder if it is really worth it.
Rating: 3 / 5
I’ve been developing iPhone apps for a little over six months now (4 apps and counting!) so I found much of the content of this book to be old hat. However, I think it would have been great to have this book when I was just getting started. The section on marketing I found to be especially interesting and filled with lots of useful information and ideas on how to market Apps. The other chapters I’m afraid I just skimmed over. As is usual with teh for Dummies books, everything tends to be written in “human” language (as opposed to tech speak) and is very pragmatic. This book included a lot of what many people might call just basic good business sense. If that’s something you can use more of (as I’m sure many techie types can) then this is the book for you. If you feel you already have a pretty firm grasp of business, especially the software business, then this book may not prove to be so useful.
Rating: 4 / 5
I’ve wanted to create iPhone apps in my spare time to see if I can be one of those overnight millionaires I read about who created a fart app. The thing is that while I’m good on the technical side of things, I’m pretty clueless on the business side.
That’s why I think this book is such a great idea! It helps you through the basics of getting established with a developer account and marketing your apps in a way that is easy to digest and sufficiently informative.
Some of the information was a little TOO basic for someone with moderate technical skill (this is how you take a screen shot, maybe you want to post a video to YouTube, etc.), but it also gives insight into marketing strategies like why you may want to consider a free version of your app.
I found it helpful overall, and look forward to the day I can update this review as a richer man! Once I write my first app, I’ll have to post back with a follow-up!
Rating: 4 / 5
I made the mistake of assuming this book was for the would-be programmers who wanted to make a million dollars creating an app in the office in their spare time. (Who uses a garage anymore?) Man, was I was way off the mark. Those types may be better served by picking up the upcoming updated edition of iPhone Application Development All-In-One For Dummies. Meanwhile, this book is geared more toward the Business Management grads (and of course the high school dropouts with natural business acumen) with entrepreneurial spirit who want to start a business from scratch.
Some subjects will seem familiar to the business student (the business plan, sizing up the competition, budgeting, etc.), however each subject is tailored toward the specific purpose of creating an iphone app business. For instance, instead of budgeting being a generic term in a textbook, the authors break the subject into specifics: Searching for hourly rates for developers, where to research available jobs, getting quotes from development firms, searching for graphic designers, and so on.
The book also delves into the area of personnel management by explaining how to assemble the development team including subjects increasingly specific to app development such as outsourcing, terms of engagements, certifications, and so on and also gives advice on how to manage the development process once your team is put together. Of course having a great team means nothing without something to put together so considerable space is devoted to the iPhone itself, the history of app development, working with Apple, and how to come up with a winning idea. And of course, many pages are devoted to methods, both free and paid, that you can use to advertise and reach people who may be interested in your product.
The book is summed up with a short list of the traits that seem to be common in the businesses that produce successful, well designed apps. It’s a comprehensive book and people interested in the business of software development tailored specifically to the increasingly popular iPhone applications will enjoy it.
Rating: 5 / 5
First of all, the book is not about programming an iPhone application. It doesn’t teach code, but it does address what needs to be done to make a successful iPhone application possible.
The book covers background and history of the iPhone which was informative, but took up a lot of space in the book that could have been used for more important discussions centered around starting the business.
Some helpful tidbits that the book offers include:
– Pricing and revenue models
– Notes on the Apple Human User Interface Guidelines (HUI)
– Info on what some of the top performing apps earn on daily basis
– You can put your app on sale in the store for a promotion
– Methodologies for R&D
– Tips about developer forums
– Tips about sessions and labs to help you in development
– Info on required documentation to register with Apple
– Marketing suggestions
– Tips about the Stanford University iPhone Development Classes that you can watch
– Info on different gaming SDK’s
– Flow chart examples
– Suggestions for hiring a developer and putting together a team
– Tips on “work-for-hire” so that the code remains your intellectual property
– Lists of sites to which you can submit your app for reviews
So, if you’re looking for a programming book, this isn’t it, but if you want to address the additional factors in starting an iPhone business, the book covers a wide range of material.
Rating: 4 / 5